Interaction Design Association

Let's meet at IxDA :
Let's interact !

The Interaction Design Association (IxDA) is a member-supported organization dedicated to the discipline of interaction design. Since its launch in 2003, IxDA has grown into a global network of more than 100,000 individuals and over 200 local groups, focusing on interaction design issues for the practitioner, no matter their level of experience.

What is Interaction Design ?

Interaction Design (IxD) defines the structure and behavior of interactive products and services. Interaction Designers create compelling relationships between people and the interactive systems they use, from computers to mobile devices to appliances; Interaction Designers lay the groundwork for intangible experiences.


The IxDA Manifesto
We believe that the human condition is increasingly challenged by poor experiences. IxDA intends to improve the human condition by advancing the discipline of Interaction Design. To do this, we foster a community of people that choose to come together to support this intention. IxDA relies on individual initiative, contribution, sharing and self-organization as the primary means for us to achieve our goals.

IxDA Brussels - January 2019 Meetup

When - January 30th at 7pm
Where - Halles de Schaerbeek - Brussels (public transportation suggested as parking not easy in the area / come early)
What - Thinking Design in Services - with Majid Iqbal

Thinking in Services
Encoding and Expressing Strategy through Design
Revolutionary theory on services, diving into the DNA of services and vocalizing a framework that forms the foundation of each service.
We think we know services — not a day goes by without using them — until we have to design them. It is then that their realities confront us, teasing us sometimes. While services have always been ‘designed’, the qualities of their designs are more important than ever, given how much more we depend on them. Thus the need for deepening our understanding of what services are, what they can be, and why they fail — often in unexpected ways. This book reveals the surprising design of services — their internal structure or ‘DNA’ — through simple diagrams. It introduces a language and format for describing the concept of a service with clarity and depth. And, it provides the principles for implementing strategy through design.

Registration (needed to help set the room / free evening) - Let's meet / Let's interact
This will be followed by PechaKucha Night Brussels Vol. 61 in association with CPDPconferences and PrivacySalon.
Majid will also give a PechaKucha talk there.

Thinking in Services

Majid Iqbal

Majid Iqbal

Majid Iqbal is an expert on policy, strategy, and design. As an advisor at the Dutch Ministry of Economic Affairs and Climate he co-founded a special unit called XLAB; developing new approaches to complex problems and methods for visualizing systems, services, and transitions. He cut his teeth in sales and product management, before moving to teaching, consulting, and design. Since after Carnegie Mellon, Gartner, and PwC, he has been on a mission to bring more clarity to the concept of a service, as it relates to implementing policy or strategy. His other voyage of discovery is about cooking and patterns in food across cuisines and cultures.


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© 2019 IxDA / Interaction Design Association - presented in Brussels by Architempo